As a business owner working in your local market, it’s important to recognize the immense opportunities that are ready and waiting for you on the Internet. But like most business owners, you may not have the money or the time available to invest in order to expand your web presence the way that you would need in order to truly feel the benefits of this wonderful marketing medium. The costs and many technical obstacles often prevent local businesses from creating a website that they desire.
On the other side of the coin, as a local business owner looking to grow their company, it’s necessary to take advantage of this incredible opportunity. There is a way to capitalize and grow your market online without a web presence at a very low cost.
We’re talking about email marketing.
By utilizing email marketing you have a way to directly access your customers and potential prospects. Some people feel that email marketing is complicated, but nothing could be further from the truth. You may already be using email to correspond with your customers and it’s very easy to advertise through virtual mail.
As a matter of fact, if you are currently communicating with your current customers through the email, you’ve already mastered email marketing whether you know it or not. And you’ve probably experienced the benefits of marketing to a small list. It can be quite profitable.
Now it’s time to expand and begin collecting customer emails. This way you can send them information about sales dates and upcoming promotions. Nothing needs to be fancy about your emails, and sending plain text messages are very acceptable.
How do you begin the road to email marketing success? You begin by collecting the email addresses of your customers, and doing so with their permission. Permission-based email marketing is required by law. Customers need to opt-in to your email list in order for you to send them marketing messages over and over.
How Can I Collect Customer Emails?
It’s very simple. Ask them for it! As the owner of a local business you are in contact with your customers on a regular basis. You contact them by phone or in person. Hand out business cards with your opt-in website address on it, or post a link to the address within your store. You can even put a link to it on your sales receipts.
What Do Your Customers Get by Opting into Your Email List?
Customers will not opt-in to your email list without some type of incentive. Some people like to give a free gift, but in the case of a retail store you might want to offer to share information about special offers, bargains and discounts. You’ll tell your customers that you will keep them up-to-date on all of your latest and greatest deals.
Customers will find this very appealing. They will be happy to learn about sales on your products and services. They will find this very valuable and gladly give you their email address in return for this information.
Is Email Marketing Difficult?
Some local business owners fear email marketing and think that it’s going to be very difficult. In truth, it’s quite easy. You talk to your friends and family members over the email all the time, right? Then you’re capable of communicating with your customers via email! There really isn’t any other difference. You know and understand email. You can definitely do this!
When starting on this journey, we recommend using an email management service like Aweber, Constant Contact or Mail Chimp. They start out by charging a small fee that will cost $15-$20 a month, and the fee will increase as your email list grows. Do not worry about the cost, because as you grow your list you’ll be making more and more money from your customers via email and it will more than pay for itself.
What Results Should I Expect?
The potential for email marketing is staggering. Simply put, this is the best form of permission-based marketing on the planet. You can expect to have customers respond incredibly to your email marketing messages. You can expect your sales to increase and a boost in your bottom line.
Email marketing is the wave of the future. Are you ready to take the challenge?
Is Local E-Mail Marketing Right For Your Business? Fill Out The Form On The Right And Find Out!