For the most part, it looks like most of today’s successful businesses have their own web site. This is even true if the company only services a specific area. Since the Internet is a global phenomenon, local businesses seem like they might be at a disadvantage.
An Example of a Local Business Website
Here’s the thing…
Local businesses are not at a disadvantage since the Internet is global. On the contrary, people are looking for local business information all the time.
An example of a local business website would be for a local plumbing company. Let’s say that this company operates in Denver, Colorado. They would only want their website to bring in customers from the greater Denver area.
While there’s no doubt that customers from all over the globe will probably find their website, they can see that it’s a site focused on the Denver area and move on to the next one that better suits their needs.
But there is a way to capitalize on the international traffic. We will discuss a few ways to do this now.
Offer Various Products
Since you are getting traffic from all over the globe, you can choose to sell other products that you could ship internationally. Create T-shirts for your company and sell them online to see if potential customers would buy them. Create mugs, hats, types of clothing and anything else that you can think of that you can put your company logo on.
Drop Shipping and Selling Products Online
Offering more products and services as a business owner is a great way to fully take advantage of the Internet. For all you know, you might end up creating an entirely new side business that makes a lot of money. One way to pull this off is through drop shipping.
By using a drop shipper, you do not have to carry excessive inventory. You can sell products on your website, and then when someone buys them you contact the drop shipper and have them send it out on your behalf. It’s very easy to do.
Finally, you can also offer affiliate products to the international traffic finding your website. Find related affiliate products that you think your customers would want to buy and offer these products on your website. Share your affiliate link, and if someone buys the items you will get a commission.
In the end, your website can turn your local business into an international company. It’s worth it to try these various methods to see if you can add more income streams to your bottom line.
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